

The festival experience starts here

Get your wristband and a welcoming coffee
Get your ticket online or at the entrance. Choose a 1-day ticket or a 3-days pass. Pick up your wristband and head straight to the Welcome Bar for your first coffee – on the house.
Your ticket unlocks all experiences: workshops, cuppings, tastings, live acoustic concerts, DJ sets and everything in between.

Dive into Coffee Culture Extravaganza
Step into the main show-trade area, where iconic and emerging brands, equipment distributors, hospitality and creative businesses come together.
Expect tastings, product launches and experiences shaped directly at the stands, for both professionals and enthusiasts.

Explore the Four Markets
In the Coffee Market, regional roasters brew filter coffee, host tastings and showcase beans for home.
The Taste and Beverage Markets bring small-batch, artisanal goods, craft spirits & drinks.
While the Design Market features a hand-picked selection of ceramics, jewelry, candles, kids toys and design objects

Taste, learn, get hands-on
Join cuppings led by green coffee traders, hands-on workshops (coffee and beyond), lectures and exhibitor-hosted tastings.
Follow the schedule on Instagram and book your spot in advance – all included in your ticket.

Catch more coffee at the bars
Throughout the festival, your favourite cafés and roasters rotate behind two bars, serving espresso and milk beverages in one-hour shifts.
All on the house.

Watch talent take the stage
Three days of energy, skill and crowd-cheering moments. Baristas compete in individual and team formats, across qualifiers and finals.
Who will become the GreatEast Barista and the GreatEast Team of 2026? Stay close – this one gets intense.

Attend acoustic concerts & DJ sets
From R&B, alternative and hip-hop to dream pop, nu-jazz, heartfelt performances and experimental grooves. Catch a set, take a break, or let the music follow you all day.
Full schedule below and on Instagram.

Take a break, stay social
Grab a bite from the Eatery, then step outside to reset, catch up with friends and enjoy a slower moment between tastings and conversations.
Easy, urban, relaxed – right next to the festival flow.

Latte Art Throwdown by Napolact
A two-day, head-to-head competition featuring 16 competitors per category, in a single-elimination bracket format. Dedicated to both coffee enthusiasts and professionals.
It’s coffee culture in its most entertaining form.
Festival Schedule
Friday, March 20th
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11:00 – 15:00
DJ SET- Dirty Boys
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11:00 – 16:00
GreatEast Cup 2026 – Mastery Cup Qualifiers
The challenge: Signature Beverage -
11:00 – 12:30
Cupping with Mae Coffee Liaison
Cupping Room 1, 2nd floor
Book your spot here. -
12:00 – 13:00
Gramofon presents: The Wine You Can Listen To
Explore flavor, story and atmosphere in every glass.
Tasting Room, 2nd floor. Book your spot. -
12:00 – 13:00
What Does a Customer Really Buy When They Buy a Coffee? with Florin Maxim
Decode customer perception & value
Lectures Room, 2nd floor. Book your spot. -
12:00 – 13:30
Understanding Acidity & Texture in Coffee with Dan Macovei
A sensory deep dive into how acidity and mouthfeel shape a cup.
Workshop Room, 2nd floor. Book your spot. -
13:00 – 14:00
Blind Tasting Challenge: Win Your Own Cookie Creation by Kooki
Guess the ingredients & win your own cookie creation.
Tasting Room, 2nd floor. Book your spot. -
13:00 – 14:30
Cupping with Ally Coffee
Cupping Room 1, 2nd floor
Book your spot here. -
13:30 – 14:30
How Interior Architecture Shapes a Modern Coffee Shop with Ștefan Prigoreanu
Design spaces that drive behavior
Lectures Room, 2nd floor. Book your spot. -
13:30 – 15:00
Cupping defects in coffee
Cupping Room 2, 2nd floor
Book your spot here. -
14:00 – 15:30
Cold Brew Masterclass with Hardtank
Discover fast cold brew extraction, recipe building and service scalability.
Workshop Room, 2nd floor. Book your spot. -
14:00 – 15:00
Discover the taste of icecream with thai influences by THAICE CREAM
Watch Thai ice cream made live, then taste it fresh.
Tasting Room, 2nd floor. Book your spot. -
15:00 – 16:00
Like Soda But Good For You by Agua de Madre
Discover probiotic sodas with real fruit and live cultures.
Tasting Room, 2nd floor. Book your spot. -
15:00 – 16:00
The Economics of Running a Coffee Business with Răzvan Haratau
Optimize costs, pricing & profitability
Lectures Room, 2nd floor. Book your spot. -
15:00 – 16:30
Cupping with Sucafina
Cupping Room 1, 2nd floor
Book your spot here. -
15:30 – 17:30
GreatEast Coffee Awards: GreatEast Washed Coffee
Tasting & Winner Announcement at the Latte Art Stage -
16:00 – 17:00
Live Performance – Diana Căldăraru
A blend of classic soul, R&B and rich piano harmonies -
16:00 – 17:30
About Rwanda: Coffee Tasting with Jolie Marlene
Taste and explore the identity of Rwandan specialty coffee.
Workshop Room, 2nd floor. Book your spot. -
16:30 – 17:30
Small but Strong: Building a Powerful Specialty Coffee Business with Anne Lunell
Build resilient, quality-driven brands
Lectures Room, 2nd floor. Book your spot. -
17:00 – 17:30
GreatEast Cup 2026 – Mastery Cup Finalists Announcement
Saturday, March 21st
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11:00 – 13:00
DJ SET- Dirty Boys
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11:00 – 12:30
Cupping with Mae Coffee Liaison
Cupping Room 1, 2nd floor
Book your spot here. -
11:00 – 14:00
Latte Art Throwdown – Community
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11:00 – 16:00
GreatEast Cup 2026 – Team Cup Qualifiers
The challenge: Latte Art -
12:00 – 13:00
From the Land of a Thousand Hills: Rwandan Coffee with a Story by Jolie Marlene
Understand origin, traceability & impact
Lectures Room, 2nd floor. Book your spot. -
12:00 – 13:00
Specialty Coffee as Lifestyle at 18 with Dora Surugiu & Matei Manolache
LIFT Room, 2nd floor. Book your spot. -
12:00 – 13:00
How butter and sugar influences the texture of your product by Crumb Bakery
Tasting Room, 2nd floor. Book your spot. -
12:00 – 13:30
Better Espresso at Home with Dan Macovei
Learn practical techniques for dialing in consistent espresso at home.
Workshop Room, 2nd floor. Book your spot. -
13:00 – 14:30
Cupping with Covoya Coffee
Cupping Room 1, 2nd floor
Book your spot here. -
13:00 – 14:00
Craft you: umami and sauce by Chef SOSIN
Explore miso, koji and fermented umami flavors.
Tasting Room, 2nd floor. Book your spot. -
13:30 – 14:30
The right price…according to who? With Bianca Bărdaș
LIFT Room, 2nd floor. Book your spot. -
13:30 – 14:30
Roasting Explained by Ben Morrow
Master roasting fundamentals & decisions
Lectures Room, 2nd floor. Book your spot. -
13:30 – 15:00
East African coffee cupping highlighting direct producer relations w. Raf Mlodzianowski
Cupping Room 2, 2nd floor
Book your spot here. -
14:00 – 15:30
A Dishwasher is a Roner, but a Roner is Not a Dishwasher with Luca “Luchino” Bruni
Experiment with creative cocktail techniques and unconventional tools.
Workshop Room, 2nd floor. Book your spot. -
14:00 – 15:00
Using exotic raw ingredients in sodas: kola nuts, cinchona bark, bergamot, cascara by Kofi Ti Drinks
Tasting Room, 2nd floor. Book your spot. -
14:00 – 15:00
Live Performance – Corina Sîrghi
Romanian and Italian songs, touches of jazz and folklore -
15:00 – 16:00
Cross-transfer lab: coffee meets business with Bianca Bărdaș & Professionals
LIFT Room, 2nd floor. Book your spot. -
15:00 – 16:00
Why the Best Fish in the Room Came in a Tin by Din Marea Noastra
Blind taste premium vs. supermarket tinned fish.
Tasting Room, 2nd floor. Book your spot. -
15:00 – 16:30
Cupping with Cuprima
Cupping Room 1, 2nd floor
Book your spot here. -
15:00 – 16:00
Why Is There More Ego Than Caffeine in Coffee – and How Do We Fix It? With Alan Jarrar
Rethink culture, teams & mindset
Lectures Room, 2nd floor. Book your spot. -
15:30 – 17:30
GreatEast Coffee Awards: GreatEast Natural/Honey Coffee
Tasting & Winner Announcement at the Latte Art Stage -
16:00 – 17:00
Coffee Comedy Quiz with Alex Kitain
Get ready to laugh your socks off as Alex Kitain, founder of The Cofffeevine and Quiz Host extraordinair, takes the stage to host an unforgettable Coffee Comedy Quiz. Full of mind-boggling questions, this quiz will test your coffee knowledge and offer lots of unexpected surprises. -
16:00 – 17:30
From Milk to Masterpiece: Latte Art Workshop with Arnon Thitiprasert
Master milk texturing and pouring techniques from a world champion.
Workshop Room, 2nd floor. Book your spot. -
16:00 – 17:00
Electro-Acoustic Set – om la lună
Alternative Rock -
16:00 – 17:00
Matcha for Real by Matcha Bar Shop
Learn and taste real Japanese matcha differences.
Tasting Room, 2nd floor. Book your spot. -
16:30 – 17:30
Too Future: Curation vs Automation with Jacob Thue & Cosmin Mihailov
Balance intuition with automation
Lectures Room, 2nd floor. Book your spot. -
17:00 – 17:30
GreatEast Cup 2026 – Team Cup Finalists Announcement
Sunday, March 22nd
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11:00 – 13:00
DJ SET- Dirty Boys
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11:00 – 14:00
Latte Art Throwdown – Industry
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11:00 – 16:00
GreatEast Cup 2026 – Finals
11:00 – 12:30 Mastery Cup Challenge: Espresso & Milk
12:30 – 14:30 Team Cup Challenge: Speed Service
14:30 – 16:30 Mastery Cup Challenge: Signature Beverage -
11:00 – 12:30
Cupping with Forest Coffee
Cupping Room 1, 2nd floor
Book your spot here. -
12:00 – 13:00
Green Coffee Sourcing: Beyond the Transaction with Anete Dinne
Source responsibly & build relationships
Lectures Room, 2nd floor. Book your spot. -
12:00 – 13:30
Better Brew at Home with Dan Macovei
Brew better filter coffee through simple techniques and extraction fundamentals.
Workshop Room, 2nd floor. Book your spot. -
12:00 – 13:00
How to Build a Community with Dora Surugiu & community builders
LIFT Room, 2nd floor. Book your spot.
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12:00 – 13:00
Specialty & Functional Chocolate: Changing the Paradigm by Maitri
Discover clean ingredients, natural energy and chocolate with purpose.
Tasting Room, 2nd floor. Book your spot. -
13:00 – 14:30
Cupping with Ocafi
Cupping Room 1, 2nd floor
Book your spot here. -
13:00 – 14:00
Coffee Grounds Get a Second Life: Exfoliate, Rejuvenate, Nourish by Auraskin
Experience coffee-based skincare with upcycled ingredients.
Tasting Room, 2nd floor. Book your spot. -
13:30 – 14:30
The Future of Coffee Prices in Specialty Coffee with Per Nordby
Navigate pricing & market dynamics
Lectures Room, 2nd floor. Book your spot. -
13:30 – 14:30
Roasting Session & Coffee Conversations with Matei Manolache
LIFT Room, 2nd floor. Book your spot. -
13:30 – 15:00
GreatEast Coffee 2026 – Special Cupping
Cupping Room 2, 2nd floor
Book your spot here. -
14:00 – 15:30
Almost Sweet: The Precision of Flavor with Claudiu Văcăruș & Alexandru Crîșmariu
Taste and understand how balance and precision shape modern drink flavors.
Workshop Room, 2nd floor. Book your spot. -
14:00 – 15:00
The Golden Shot by ENERGOVITA
Taste a bold blend of sea buckthorn, ginger and turmeric.
Tasting Room, 2nd floor. Book your spot. -
14:00 – 15:00
Live Performance – Mara Halunga & Cauê de Marinis
A blend of samba and bossa nova -
15:00 – 16:00
Four creations, one vision by French Revolution
Compare chocolates from different origins and styles.
Tasting Room, 2nd floor. Book your spot. -
15:00 – 16:00
When Great Food Meets Good Coffee with Sorin Stoica
Pair coffee with culinary experiences
Lectures Room, 2nd floor. Book your spot. -
15:00 – 16:30
Cupping with Primavera Green Coffee
Cupping Room 1, 2nd floor
Book your spot here. -
15:00 – 16:00
Cross-transfer lab: coffee meets business with Alina Marian & Professionals
LIFT Room, 2nd floor. Book your spot. -
15:30 – 17:30
GreatEast Coffee Awards: GreatEast Fermented Coffee
People’s Choice Award
Tasting & Winner Announcement at the Latte Art Stage -
16:00 – 17:00
The World of Kombucha: From Fermentation to a Refreshing Wellness Drink by Tonic-Blend Kombucha
Tasting Room, 2nd floor. Book your spot. -
16:00 – 17:30
Decoding Flavor: A Pairing Journey Through Molecules and Yemeni Coffee with Katalin Bene
Discover flavor pairing through sensory analysis and molecular connections.
Workshop Room, 2nd floor. Book your spot. -
16:00 – 17:00
Acoustic Set – Ana Coman
Indie-alternative and deeply personal -
16:30 – 17:30
Milk Skills: The Key to Great Latte Art with Arnon Thitiprasert
Refine milk technique & pouring control
Lectures Room, 2nd floor. Book your spot. -
17:00 – 17:30
GreatEast Cup 2026 – Champions Announcement
GreatEast Barista & GreatEast Team 2026
Experiences curated by the exhibitors

































